Our Strengths

Search and contextual advertising - These are the most cost effective ways to reach a targeted audience.

Search Advertising

In many cases, when a potential client is in need of your product or services, they will conduct an online search using Google. In a Search Advertising campaign, your ad will show up when your potential client is searching.

The most effective search campaigns are sub-divided into the specific portions of your service that the client is interested in or understands.

For example, for a client that offered debt-restructuring services, we had their campaign divided into 12 different areas. One portion of the campaign targeted searchers who had credit card debt. A separate portion of the campaign targeted those who were worried about going bankrupt. There were 10 more portions for other specific needs of the potential client.

In addition to increasing your responses, these highly focused sub-groups resulted in a lower per ad cost!

Contextual Advertising

In Contextual Advertising, your ad is placed in various on-line publications that match the interests of your potential customer. For example:

Local and Major Newspapers

A large and growing percentage of people get their news on-line. Because of this, most newspapers have a constantly updated on-line edition. When our client in the mortgage business wanted us to generate leads of people in need of financing, we developed ads that were placed in newspapers that were running related articles such as new home purchases. The ad would show up next the article.

Relevant High Traffic Web Sites

The list of potential sites on which to advertise is dependent on your specific needs. Here are a few high traffic sites that we have been using: Workopolis, Kijiji, Billboard, I Village, TV.com, Yahoo, Facebook, Health Zone, Plenty of Fish etc.

E-Mail

If the subject of an e-mail matches the product or service that you are selling, we can have your ad placed within the e-mail interface (currently available only on Gmail).

Blogs

There are over 50 million blogs on-line now. Blogs are usually focused on a specific subject. We will place your ads where the potential reader would be a potential client for you.

Demographics

Through hundreds of different websites, we can focus your ad on a highly targeted group. For example, we can advertise specifically to single woman aged 25-35 with annual household incomes between $40,000- $60,000.